Built for every walk of life.Not just the gym crowd.
Most supplements are marketed to a very specific, loud audience. We wanted to build something for the rest of us.
We are Shirin and Pasha, and we live in Toronto. One of us is a Fortune 200 executive consultant, and the other is a Google software engineer. Beyond our busy day jobs, we travel constantly and love being outdoors and trying new things. Between scuba diving, ice skating, rock climbing, dancing, and skydiving, we wanted to pay more attention to how we eat and recover.
When we went looking for nutritional support to help us recover and stay sharp, almost everything felt like it belonged in a locker room. Loud labels, giant tubs, and promises about getting bigger. Nothing spoke to what our bodies actually needed.
So we started reading clinical databases and peer-reviewed research. We spent months working through the literature, and it completely changed how we viewed these compounds. We found research that was relevant to everyday life, well beyond sports.
We started taking them ourselves, and immediately thought of sharing these benefits with our families too. They grew up in an era where protein and creatine were sold exclusively as bodybuilder products, so they never touched them. They figured aging well just meant taking a multivitamin and going for a daily walk. We wanted to share what we had learned about nutrition and staying active as we get older:
We built these on three pillars.
Protein
We wanted enough protein in our daily meals, and the same for our parents. Adequate protein alongside resistance training may support muscle maintenance. A scoop is a convenient addition when a meal is light on protein.
Creatine
We first knew creatine as a gym supplement. Reading the research on memory made us curious enough to try it ourselves. Early studies suggest it may support memory in some adults, though results vary.
Collagen
We wanted to keep enjoying the activities we love. Research on specific collagen peptides suggests they may support joint comfort with consistent use, though findings vary between formulations.
Our parents and most of our friends now take creatine, whey, and collagen every day, and even our grandparents joined them. They stuck with it because they noticed the difference themselves, in how they move and how they feel day to day.
The hard part was finding versions we actually felt good handing to them. We wanted clearly listed ingredients and serving information, without overly sweet flavors. So we built our own.
Everything is made in the United States. We source Clean Certified formulas, tested for heavy metals and impurities. Follow each product’s label directions.
Science first.
We read the research and make the ingredients and label directions easy to check.
Nothing hidden.
No proprietary blends or fillers, and every ingredient is listed on the label. All US-sourced and Clean Certified.
Made to last.
Made for adults looking for a consistent routine. Follow the label and check with a healthcare professional about your needs.